Returning Roots—Arbor's Reforestation Giveback


From the Arbor desk:

VENICE, CA – Tuesday, February 1st, 2022 

We have always considered the planet in the production of our products. From the start, we committed to donating a portion of every sale to environmental conservation. Our efforts involve the protection and restoration of forests, putting roots in the ground. We focus on the Koa forests of Hawaii as the best way to give back to the people and places at the roots of surf, skate, snow experience. Today, Arbor is the only brand in action sports restoring forests, rather than just planting trees.

Working alongside the Hawaiian Legacy Reforestation Initiative we have helped to plant over 500,000 trees. 

Filmed + edited by Sean Lucey @lucey

Photography by Joshua Poehlein @joshuapoehlein

Directed by Dave Marx @davemarx

Art by Arbor Collective @arborcollective

Location: Hawaiian Legacy Reforestation Initiative - Hamakua Coast of Hawaii Island