Born out of the need to create quality, fashion-forward technical outerwear for the individuals who represent L1. Since 2003, our goal and brand ethos is simple: the creation of premium goods for a customer who appreciates subtle details, impeccable fit and versatile performance. Our independence and disruptive creativity is what has drawn so many to the brand year after year, and this longing for newness and passion for change is what pushes us season after season. One thing does not define us. Rather, we collectively merge our passions to create our own style and redefine the idea of snowboard outerwear.
The L1 Premium Goods team includes: Jeremy Jones, Joe Sexton, Justin Keniston, Christy Prior, Dominik Wagner, Simon Gschaider, Tom Tramnitz, Dustin Craven and many more passionate individuals.
Thunderdome—by panic order
Keeping the Minnesota streets clean, panic order delivers us Thunderdome - a street snowboarding film
L1 Premium Goods 20th Anniversary
L1 Premium Goods celebrate their 20th Anniversary with the release of the Fall Winter 22/23 Collection
L1 Premium Goods—New, 20th Collection Now Live
Twenty years with a single-minded focus, blending fashion and function while maintaining the utmost level of performance.
L1 Premium Goods—New Website and Outerwear Collection
Freedom in versatility.