It started with Tom Sims. Kelly and Kidwell fueled the flames, and Salasnek and Palmer burnt the house down. Today’s Sims team reflects the diversity of the snowboarder. Jump the entire mountain like John Jackson, dodge the camera like Scott Blum, ride the deepest powder, ride the iciest park — it is what you make it, and whatever that is, we make a snowboard for it.
Bad Plans — Herbal Supplement with Kristoffer Lerand
7 minute street snowboarding from Kristoffer Lerand
SIMS Snowboards—Goon Jam Brighton Edit and Gallery
The SIMS crew turned out for the Brighton stop of the Goon Jam Tour, and Sean Sullivan came through with a cool set of shots.
Featuring John Jackson, Keegan Valaika, Cody Warble, Shuhei Sato, Martyn Vachon, Nik Baden, Scott Blum, Blair Habenicht, Tadashi Fuse.
The Bomb Hole EP. 45—Nik Baden
On the necessity of talking shit and so much more.
Promo 4—SIMS Snowboards
With great pleasure, we bring you "PROMO FOUR."
Promo 3—SIMS Snowboards
With great pleasure, we bring you "PROMO THREE."
THE BRIEF: SCOTT BLUM — AS SEEN IN ISSUE 2.1
Full Scott Blum interview from Issue 2.1. Read here!
WELCOME TO THE SIMS TEAM—RYO AIZAWA
Sims welcomes RYO AIZAWA to their Global Pro Team!
"SHUTIME"—Shuhei Sato SIMS part release + interview
Indulge in some SHUTIME - Q&A from Shuhei Sato and SIMS Snowboards
Critical Thinking: The Nik Baden Interview—As seen in Issue 1.2
"I think you and I both know snowboarders who should be able to make a living off of it, and they can't right now."
John Jackson—SIMS "Quasimodo" POV Part + Interview
What it looks like to charge some of the heaviest terrain on offer...
One of the most ascendant, and frank, boarders in the game pours up some Juice.
Goon Jam Tour—Sugarbush Photo Gallery
Vermont kicking off the Goon Jam Tour!
SIMS Snowboards—"Quasimodo" Full Movie
"QUASIMODO!" Tom (SIMS) and his buddies would shout out when one of them was riding in the iconic pose while surfing, snowboarding, or skateboarding.
Thin Coverage—Sims "Quasimodo" Premiere
Video drops Friday, December 17!
Winter '22 Product Preview—SIMS Snowboards
Preview the new '21/'22 SIMS line.