From the Nidecker desk:
In March 2022, a Saharan storm deposited desert sand over the Alps. Although the phenomenon isn't unusual, in the last few winters it has occurred on a previously unseen scale, a consequence of increasingly frequent extreme weather events caused by climate change.
Some of the Nidecker & Flow team - Christoffer Granbom and Shin Biyajima, led by Emilien Badoux - were on hand in the Swiss Alps to ride the unique snow, splitboarding to the Cabane du Trient and descending an east-facing couloir on the Pointe d'Orny.
Although the vibes were high, all involved were once again reminded throughout of the damage caused by the climate catastrophe. We stand firm to our climate commitments, especially our 1% For The Planet contributions. 1% of everything we sell goes to the nonprofits in the trenches like Protect Our Winters, who bridge the gap between love of the outdoors and climate activism, in order to hold those in power to account.
Find out more about our commitment to sustainability here: https://www.nidecker.com/en/content/4...
And join your local Protect Our Winters chapter here: https://protectourwinters.org/pow-int...
Aerial photography: Ed Blomfield
Film & edit by: Samuel McMahon