SALT LAKE CITY (Dec. 17, 2025) — JP Walker prevails as one of the defining figures in modern street snowboarding with a catalog spanning more than 20 years. Widely regarded as the godfather of jibbing and often referred to as “The Don,” Walker was integral in developing urban and street snowboarding in the late 1990s, pushing the sport’s limits beyond traditional terrain. Over the course of his career he appeared in 24 full video parts and countless cameos, filmed the first all-switch part in Stepchild’s “This Video Sucks”, landed the first double cork in the backcountry and was named one of Snowboarder’s “Top 10 Riders” six times — more than any other rider in the magazine’s history.
As part of its 30th anniversary, thirtytwo has released “In Steel We Trust,” a three-minute retrospective edited by Mack Dawg. The video traces Walker’s career, spanning from Sallad Productions’ “Something Goin’ On” in 1995 through “Smoke Screen” in 2018, bringing together more than two decades of footage highlights.
Viewing the first cut of the retrospective hit Walker harder than he expected.
“I worked with Mike McEntire on the shot list, talking through what should be in there, but I wasn’t sitting next to him building the rough cuts like we usually do,” he said. “Then it showed up. Seeing the compilation of footage that way, with that song, at this time in my life — I wasn’t ready for it.”
Reuniting with McEntire to shape the final cut added another layer of meaning. “Going back to Mack’s place, sitting in the same room where we edited some of those early videos like ‘True Life’, it brought everything full circle,” Walker said. “We clicked right back into it. Same page, same instincts. That process meant a lot to me.”
Because it’s impossible to capture every moment in a single part, thirtytwo has compiled Walker’s full video resume below, giving fans a chance to revisit it over the holidays:
- “Something Goin’ On” – Sallad Productions, 1995
- “Team Promo” Revelation Snowboards, 1995
- “Warriors” – Kingpin Productions, 1995
- “Forward Into Battle” – Chris Robison, 1995
- “Kingpin Chronicles” – Kingpin Productions, 1996
- “Simple Pleasures” – Mack Dawg Productions, 1997
- “Decade” – Mack Dawg Productions, 1998
- “Technical Difficulties” – Mack Dawg Productions & Forum, 1999
- “The Resistance” – Mack Dawg Productions & Forum, 2000
- “True Life” - Mack Dawg Productions & Forum, 2001
- “Nixon Jib Fest” – Mack Dawg Productions & Nixon, 2002
- “Shakedown” – Mack Dawg Productions, 2003
- “Chulksmack” – Mack Dawg Productions, 2004
- “That” – Forum, 2006
- “Double Decade” – Mack Dawg Productions, 2008
- “This Video Sucks” – Stepchild Snowboards, 2009
- “Cheers” – People Films, 2010
- “Good Look” – People Films, 2011
- "X Games Real Snow” – Pierre Minhondo, 2011
- “Jibberish Vol. 1” – Jibberish, 2012
- “Jibberish” Vol. 2” – Jibberish, 2013
- “2032” – thirtytwo, 2015
- “Visitors” – Videograss, 2017
- “Smoke Screen” – thirtytwo, 2018
Notable cameos include:
- “Mainstream” – 1994
- “Gas Money” – Chris Robison, 1996
- “Picture This” – Mack Dawg Productions, 2007
- “Downloaded” – StepChild Snowboards, 2008
- “For Me” – Oakley, 2014
Walker points to the continuity at thirtytwo, where brand director Brian Cook has remained a steady presence, as the reason for their longstanding relationship.
“A lot of brands change hands, people come and go, and it’s never the same,” Walker said. “That hasn’t really happened here, and that’s why it’s worked.”
“JP came to thirtytwo with his legacy already in place,” said Cook. “We’ve always backed him with signature products and projects that reflect who he is. He reminds us why we started and what’s still out there to chase.”
