Burton just officially brought Zeb Powell onto its softgoods team — and if you know Zeb, you know this isn’t just another apparel drop. It’s his whole world, translated into fabric. A reflection of creativity, inclusivity, and individuality—the things that make snowboarding what it is (and what it can be).

The vibe? Oversized fits, loud energy, and room to move. Built for the way Zeb and his crew actually ride, hang, and live.

“We’re making the gear I want to ride in—stuff that reps me, my crew, and how we move. It’s about bringing snowboarding to new spaces, new people, and new energy. Burton gave me the freedom to do that, and I’m hyped for what’s next.” —Zeb Powell

The Basics Capsule—a small-batch, limited-edition drop—is live now, with the full collection dropping in 2026. Hit burton.com to check it out and get kitted in a mix of Burton heritage and Zeb-level individuality.